Happy Valentine’s Day everybody! yip yippieee!
I really wonder how this design started … was it hand drawn on a piece of napkin or a tiny notepad or immediately created and designed in illustrator or photoshop? i can only imagine if it were done in a post tool, I would have a headache manipulating the path tool to figure out where lines could go. I dig the contrast and how the strokes and lines flow. it seems like a well balanced design. It may not be readable at first but the design calls it to be read. the yellow on black really helps it pop. i love the presentation of the piece on the desaturated or grayish wood panel. i wonder if it would receive the same attention if it were on a different background. great work on the typographic treatment, by this fellow san franciscan. I would like to try my hand at typography some time.
are the minimalist brands the future? good question, i think we would have both, now i think its great when there is less noise and clutter on the packaging the brand name really pops out, but i dont know if thats true if i were younger. i know for kids, they would probably go for the tiger thats on the frosted flakes cereal box or the three eleves on the rice krispie treat cereal box, there is a whole strategy to that, to get the kids screaming for the cartoon character on the cereal box so the parent will buy it. and companies want results. remember the tropicana redesign? lol…. i would think the brand names will probably still retain a lot of information on their packaging but probably use less than three fonts. anyhow imagine all the brands, trying to do the same? it would look like what we have today, but just more negative space in the isles and more of the product maybe? maybe for new brand names, the minimalist approach may fly, and the more establish brands that we are already used to, not so much.
but for my response to the packaging above, i would gravitate towards the box with the cereal and milk! because i get more of a visual of what is and what it is intended for…same with nutella. what if you didnt know nutella and saw the minimal packaging on the two right? it could be nutella, face spread! jk. I love nutella. i dont know about the redbull drink if those arguments would work there, i think the keywords would be energy drink which are missing from the far right. but yes, the brand names really pop out when all the decor are removed and it is very streamlined and clean, but will it get the results the company desires? -R
Are Minimalist Brands the Future?
(Source: , via beleagueredandbeset)
i love comic books. have always been a fan of them… the match up between xmen and avengers would be craazy. i could only imagine. these visuals are pretty vibrant. i admire comic book artists for their talent of laying out covers and creating intensity especially on this image of the x-men vs avengers. i know it may be “geeky” or whatever because its comics. but man, this is GREAT WORK. look at the lines, the expressions, the coloring, the emotions you get from the characters expression, the overall composition, you get it. its a battle. the artists did their job. if you’re a designer or artist…i would take a look at comic books. they offer a lot of design sense not just on the covers…but also within the pages of the comic book itself. pick up an issue! support your brother artists and designers. :)
Marvel is heading to South by Southwest! I’m, unfortunately, not going, but it’s gonna be a neat event for us. We’ll be showing and talking about some rad new stuff! Details:
Leading Entertainment Company Unveils Groundbreaking New Publishing Initiatives
This Spring, Marvel Entertainment takes Austin, Texas by storm in its inaugural appearance at the South By Southwest Interactive Festival with the Marvel: House of Ideas panel at SXSW ScreenBurn! In this historic event on Sunday, March 11 at 1pm on the IGN stage at the Palmer Events Center, Axel Alonso (Marvel Comics Editor in Chief), Jeph Loeb (Head of Marvel Television) and Peter Phillips (SVP & GM, Marvel Digital Media Group) unveil Marvel’s bold new multimedia plans that includes the premiere of Marvel’s revolutionary new ways to read comics. Not only does this mark the first major appearance by a comic book publisher in SXSW history, but Marvel is coming armed with the big news—and exclusive animation footage—that can’t be missed by any fan in attendance! Best of all, this event is free and open to the public, so everyone can be on hand to see Marvel’s newest innovations.
“Marvel’s always been the industry leader in graphic fiction & digital media and with the announcements we’ve planned, we couldn’t have picked a more appropriate show than SXSW,” said Dan Buckley. Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re big believers that both print and digital can work hand-in-hand to bring more readers to comics than ever before—and if you’re at SXSW Interactive you’ll be the first to see just how we’re going to do that.”
Since the launch of Marvel Digital Comics Unlimited in 2007, the first major digital comics program in comics history, Marvel has been on the forefront of digital comics publishing with innovations such as the landmark Marvel Comics app in 2010. Since then, Marvel has expanded its digital comics offerings to numerous platforms, while also becoming the first comics company to offer free digital copies with select print issues and comic shop coupons with the purchase of a digital comic.
“We are very excited to have Marvel on board for the ScreenBurn portion of the 2012 SXSW Interactive Festival,” said Hugh Forrest, Director of SXSW Interactive. “The presence of this industry leader is another indicator of the growth and maturation of the event. Marvel’s addition to the SXSW lineup will add even more flavor to the mix of creative energy that fills Austin in March.”
After the Marvel: House of Ideas panel concludes, fans in attendance will receive a limited edition lithograph (while supplies last) and a chance to have it signed by Alonso & Loeb in a special Marvel signing session.
“Marvel’s fans are the best in the world—bar none—and I’m excited to meet more of them at SXSW” said Alonso. “We have exciting new plans that you’ll see implemented with the release of Avengers VS X-Men #1 that’ll take the biggest comics event in history and make it even bigger!”
New KBCW Promo. Look out for it on the CW 44Cable/12.
Designer/Animator: Eric Ramin
Producer: Shadi Haddad